How to create a successful business slogan in five steps
If we think of the slogans, we could of catchy phrases or simple mantra to think like the Nike “just do it.” However, there are a lot more that goes into a slogan, just as catchy. Slogans are complex instruments branding. If used correctly, are one-lines that make your company from the competition. Not only that, but they can add your company for a service, are that your company provides quality, service, or whatever you choose to correspond.
So, how does one go about the perfect slogan? This short guide will help you weed the weak slogans and meaningless slogans. Hell, maybe even a great slogan of the following guidelines in peace!
1) Do not use puns. I’m just not “punny.” They did not even tell your customers what the company really.
2) find strong benefits your business. One advantage is a statement as part of your company directly benefits the customer. A good performance is something you can actually quantify. If you can not measure your requirements, it means nothing if you tell them. The easiest way to find out is to ask your customers: “What do you like best to do business with us”
3) consider the image of your company. “Is your company Spunky Funny Professional? Oriented mothers? Their motto should be your market consists of.” These are people who are most likely to buy a product.
4) Determine if you need a slogan. Not all businesses need a slogan. Here is the general rule: more specific niche company is probably a slogan would work for you! However, your services are more general, less likely you need a slogan. In fact, a slogan hurt your company if you have a wide range of services, by providing all companies have great benefits.
5) Make single slogan.. If your slogan can be taken, and is used as a competitor, so unique!
If you follow these steps, you should find a clear list of benefits and are in the right direction of your new slogan! If you are unsure about all of them try to say it out loud for you, and any cross-checking against the five new lines!
If you come up with something good right away do not get frustrated. Remember that slogan well written and well takes time. If you get stuck do not step away from the list and return to it later with a fresh mind. If you work hard, only on that slogan and I want that professional touch, you can always to an experienced copywriter to give you clues or write slogans for your business!
By Taha Mateen
