Taking Fashion as Business
The most primitive is fashion industry, since early times a sense to look superior is found in ancient civilizations, the appearance significance is visible through paintings in caves. The female cravings for jewelry remain a prominent factor throughout the ages. The colorful bangles covering whole arms reflect the passion for looking attractive. The Egyptian style of cloth design and particular craftsmanship expertise in jewelry is still unmatched and an expression of their inclination towards fashion.
In this modern world, the primitive fashion is still a source of inspiration and a large number of designers follow the same pattern and style mingled with the modern blending.So, we can acquire a result that fashion has a great impact on the culture and it is a continuous demanding article of trade all around the globe.
In present society, the cultural influences are directly proportional to economic growth and fashion industry always needs a better market to launch the products. Due to easy access through modern devices the fashion thoughts and designs travel from one part of the world to other. So the fashion is cross cultural now and the trends are not restricted to certain specific areas or countries. The western styles are seen in the Asian market and the most common styles in American market are explicit in African countries. It means no geographical boundaries are now found in this business
While discussing on individual echelon, fashion is inbuilt desire rather it is an obsession to influence an individuals mind. It can be his way of life, his expression and probably a desire to achieve high profile. Fashion cannot be taken as a simple market business; it has now become the most attractive full time industry with an international scope and diverse customers all over the world. Famous brands are awaited by the customers and specific fashion magazines are seen to publish photographs of top models displaying the newly arrived fashion dresses and costumes. A substantial budget is utilized to advertise the products and fashion events are specially arranged to attract the buyers.
Modern fashion industry is organized and corporate in working styles. By utilizing better and quick means of communication, the international markets are now open and within the reach of fashion companies.
