5 Trends to Watch in short form in 2011
Advertisers are high and buy back up time (up to 8% in Q4, 2010), which was only a year free and open to search engine marketing takes advantage of the short form. With the economy on the rise Overall, this phenomenon should continue in 2011 so that this year a very interesting short for advertisers. In fact, every time the whole country is going through major economic changes (hopefully for good this time) are the advertising influences.
Here are five trends to watch short-form during the year:
could teachings were significantly lower in December compared to last year and down motion to continue in 2011: Shorter way to create challenges. Discovery Networks as (and especially TV shows such as Planet Green) to the forefront and makes it difficult for DRTV marketing to achieve their goals clearance. We do not expect much from this trend in the foreseeable future, that is, the marketing support, media producers and buyers have to sharpen their pencils and negotiate hard to ensure that their campaigns are financially viable short form.
Brands will continue to pressure Sony made a big push in a short form DRTV in the last quarter of 2010, and expect others to follow in the footsteps of his trademarks. The momentum is expected to continue this year as more brand advertising education, marketing, adds responsibility to their inventories. Procter and Gamble, Black & Decker and other advertisers in the DRTV are experienced in the past, a passion for the medium and its use to draw attention to product lines broaden Garner. Letter of intent to charge their marketing messages, they are brand advertisers reach with a mixture of long form, short form and online campaigns to their goals.
Grow is New Networks: Oprah’s network, hub, Independent Film Channel (new and improved: Now with advertising) RetroTV, MeTV (Unforgettable Entertainment TV) – Many of these TV stations, we are focused on the long form versus short form, and opens up new possibilities for Companies that want their muscles in the DRTV space. While a fragmented media world market creates its own challenges for companies mass audience demographics, means more air time available more opportunities to buy media. For example, marketers can use to “test” the new power their campaigns to form shortly before investing in expensive advertising or simply the former with the stick. As the number of networks to choose from, customers can quickly determine whether they (or not) a good game and then have their media campaigns tweak accordingly.
Short Form + Web = success: this year between the lines of DRTV and Web is still blurred, as companies seek the maximum return on their dollar by the media. By using web marketing to expand their life short form entertainment and catering to an increasingly savvy consumers who go “online, more will learn about everything – from medical products for equipment movement budget this trend will gather in 2011 as marketing. reach with Web sites, social networking sites, online videos and other tools to their campaign objectives, with minimum investment, additional.
The responsibility will prevail: if an attribute that DRTV has received since its foundation lies in the responsibility. No other TV format enables companies to consumer spending an average of first contact to final sale and beyond (via continuity programs upsells, etc.) to pursue. This short form will remain the strongest selling point in 2011, despite the difficulties that the networks and other facilities could throw at us. Consumer education in a luxurious long time, and then just the phone book and other web activity, is the Holy Grail for all advertisers. DRTV is – and will continue his rule – the only medium that can deliver these benefits in one convenient package.
By Taha Mateen
